From Cartridges to Conservation

The Power of Long-term Commitment

For over 15 years, Brother International Europe (BIE) and Cool Earth have joined forces to back rainforest communities and protect millions of trees. This long-standing partnership demonstrates how businesses can create meaningful environmental impact when they commit to authentic, long-term collaboration.

Brother’s innovative recycling initiative has become a cornerstone of their sustainability efforts, connecting customers directly to rainforest protection through everyday actions. What began as a practical solution for recycling printer consumables has evolved into a powerful partnership that delivers real-world impact for both people and planet.

“The climate emergency is at breaking point, and the only way we can move forward and start to reverse the damage that has been done is to educate people and make drastic changes. Cool Earth supports that vision for us. You are one of the last lines of defence against catastrophe.”
– Jackie Hartley, PR and Communications Manager, BIE

Goal

Brother International Europe’s partnership with Cool Earth serves a dual purpose:

1. To build a circular economy for printer consumables that reduces waste and environmental impact
2. To create measurable positive outcomes for rainforest communities and climate action

The partnership aligns with Brother’s “At your side” promise, supporting their customers’ environmental values while backing indigenous peoples to protect their forest homes.

“We are proud to have worked with Cool Earth for such a long time. Our ‘At your side’ vision is always to provide our customers with exceptional products and service, whilst also doing what we can to limit our impact on the planet.”
– Hisashi Ota, Managing Director, BIE