Kvadrat Collaboration with Maxwell Ashford

Hi, we’re Cool Earth.

We back people. We protect rainforest. We fight the climate crisis.

People living in rainforest are the true experts in keeping trees standing. That’s why we put cash directly in their hands—because fighting climate change starts at the root.

Kvadrat eamed up with visionary designer Maxwell Ashford to create “Tag” – ten stunning tote bags that do more than just carry your stuff. Each fabric tells an environmental story.

ReThink Project with Maxwell Ashford for Tag 2024. © Casper Sejersen

Every bag comes with a label that doesn’t just list materials. It reveals the true environmental footprint of what you’re holding. No greenwashing. No half-truths. Just radical transparency about what it takes to make the things we use.

What’s the real eco-cost?

Maxwell’s designs don’t shy away from the truth: producing textiles has an environmental impact. But knowledge is power. By understanding our impact, we can change it.

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