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Who’s at our side?
For over a century, Brother has been transforming the way we work. What began as Yasui Sewing Machines Co in Japan in 1908 has grown into a global powerhouse employing 38,000 people across 40 countries.
Brother doesn’t just create innovative printing solutions – they embody their “At your side” promise by boosting efficiency, productivity and collaboration for businesses of all sizes. And crucially for us, they’re at the side of rainforest communities too.
Why are we working together?
“The climate emergency is at breaking point. The only way forward is through education and drastic change – Cool Earth supports that vision for us. You’re one of the last lines of defence against catastrophe, and we truly believe that backing rainforest communities who live and work in the forest is the best way to keep the world’s endangered habitats standing.”
– Jackie Hartley, PR and Communications Manager
Since 2009, Cool Earth and Brother have run a free return and recycle scheme for ink and toner cartridges. That’s 15 years of collaboration we celebrated in 2024. It’s not just about hitting environmental targets – it’s about giving customers a real reason to do more.
The impressive number of returned cartridges tells us everything: people want to be part of the solution. They want to help protect our planet.
15 years of climate optimism
“At Brother we believe the solutions to the climate crisis are out there and can be implemented – our work with Cool Earth fully embodies that. We want to play our part and have a target to reduce direct and energy-related emissions by 65% by 2030.
We’re also exploring how to make our products more circular, ensuring precious resources reach their maximum potential. That’s why we offer consumables recycling and are developing product take-back options across Europe. Our employees are equally committed to taking positive actions for the environment.”
– Robert Squires, European Environmental Manager
People power
“We’ve taken part in the No Ocean Waste initiative since 2021, with employees globally reducing their plastic use and cleaning up litter from beaches, rivers and local areas. Over 20,000 employees have gotten involved, with many committing to continue these clean-up activities long-term. Through actions like these, we believe we can all help solve environmental challenges and make a real difference.”
– Robert Squires, European Environmental Manager
