Meet Nordgreen: Timekeepers of Change

The partnership that’s ticking all the right boxes.

When Nordgreen crafts a watch, they’re not just telling time – they’re making time count. For every timepiece sold, they’re giving something back. And that’s exactly why our partnership works so brilliantly.

“What gets me out of bed in the morning isn’t a desire to sell watches, but a burning passion to do good for people and the planet. Seeing the results of our partnership with Cool Earth – your funding of local initiatives to reforest the lungs of our planet – is a massive motivational force driving me to keep pushing the growth of the Nordgreen brand.”
– Jonathan Lowth, CBO at Nordgreen

Why Nordgreen and Cool Earth?

It was never a question of if for Nordgreen, but how. From day one, their business has been anchored in respect and responsibility. For them, supporting initiatives across health, education and environment isn’t just CSR – it’s their core.

“We believe that to bring change in remote areas of the world, we need to work closely with organisations that empower local communities who inhabit these areas and are directly impacted by the disastrous effects of deforestation. Cool Earth’s mission resonates completely with our views.”
– Jonathan Lowth, CBO at Nordgreen

Climate optimists in action

Are the folks at Nordgreen optimistic about our climate’s future? More so than last year. They know there’s still mountains to climb, but they’re encouraged by the shift from empty words to meaningful action.

Their optimism isn’t passive – it’s driving change across their entire operation:

• Renewable energy powers their Copenhagen headquarters
• Zero waste targets guide their recycling initiatives
• Active transport is encouraged for all team members
• Carbon emissions and plastic use are offset through NGO partnerships

“We’re doing our best to implement that mindset across our entire scope of work. We promote the philosophy that no contribution is ever insignificant, because change is the result of the sum of all individual actions.”
– Jonathan Lowth, CBO at Nordgreen

Founded on giving back

When Pascar Sivam and Vasilij Brandt founded Nordgreen, they built giving into their DNA.

“We believe the right to good health, a clean environment, and a full education are rights for all. Motivated by our Danish values, when we founded Nordgreen, we knew we had to do our part to help change this in whatever way we could. There was no excuse not to give back.”
– Pascar Sivam and Vasilij Brandt, Nordgreen’s Founders