Cookie Policy

Effective Date: August 11, 2023

Introduction

Welcome to www.coolearth.org (“we,” “us,” or “our”). This Cookie Policy explains what cookies are, why we use them, and the types of cookies we use on our website. By accessing or using our website, you consent to the use of cookies as described in this policy.

What are Cookies?

Cookies are small text files that are placed on your device when you visit a website or use an app. They are widely used to make websites and applications function efficiently and to provide information to the owners of the site or app.

Cookies can either be ‘session’ based, where they are deleted after each visit, or ‘persistent’, where the cookies last for a longer, defined period.

You can find more information about cookies through the Information Commissioner’s Office.

Why We Use Cookies

We use cookies for various purposes, including but not limited to:

Analysing how you use our website to improve its functionality and performance.
Providing you with personalised content and relevant advertisements.
Gathering data for research and statistical purposes to understand user behaviour and trends.
Improving our fundraising and marketing, by understanding your interactions with our donation forms, fundraising pages, and/or promotional materials.
Facilitating social media sharing and interactions on our website.

Our use of cookies will always be in the interest of ensuring our website works, and identifying how our website, advertising and fundraising efforts can be improved – all with the aim of continuing our mission to back people to protect rainforest and fight the climate crisis.

Types of Cookies We Use

a. Necessary Cookies: These cookies are essential for the proper functioning of our website/app and cannot be disabled. They enable core functionality, such as page navigation and access to secure areas of the site.

b. Analytical/Performance Cookies: These cookies help us understand how you interact with our website/app, which pages you visit, and any issues you may encounter. The information collected is anonymous and used solely for statistical purposes to improve our services.

c. Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences and login information.

d. Advertising/Marketing Cookies: We use these cookies to deliver relevant advertisements to you based on your interests. They also help us measure the effectiveness of our advertising campaigns.

E. Third Party Cookies: We use third-party cookies, which are set by domains other than the one you are currently visiting. Third-party cookies are commonly used for marketing and advertising purposes, and allows Cool Earth to collaborate with external advertising networks or social media platforms to reach a broader audience.

A detailed list of all cookies can be found below.

Google Analytics and Google Analytics Advertising Features

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to collect and analyse information about how users interact with our website/app, this is commonly used by websites. Google Analytics uses cookies to gather anonymous data, which is then used to compile reports and provide us with insights about user engagement and website usage. This helps us enhance our website and tailor our content to better serve your needs.

The data collected through Google Analytics includes, but is not limited to:

Your IP address (anonymized)
Device information
Browser type and version
Operating system
Pages visited on our website
Time spent on each page
Referring website
Interactions with our website (clicks, scrolls, etc.)

Google Analytics Advertising Features allow us to enable additional features like:

Remarketing with Google Analytics
Google Display Network Impression Reporting
Google Signals (providing cross-device reports and remarketing with Google Analytics)
Demographics and Interests Reporting
Enhanced Link Attribution

Data Sharing with Third Parties

We may share the information collected through Google Analytics with third-party service providers who assist us in analysing the data and improving our services. Additionally, as a part of Google Analytics and its Advertising Features, we may share anonymous data with Google for advertising and analytics purposes. Google will not use your data for its own ad personalisation or ad targeting.

Opting Out of Google Analytics and Google Advertising Features

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your visits to our website. You can manage your ad personalization settings and opt-out of ad personalisation via Google Ads Settings.

National Advertising Initiative’s (NAI) consumer opt out is another resource that allows you to exercise control over targeted advertising from participating companies that are members of NAI.

Your Cookie Choices

Most web browsers and mobile devices allow you to control cookies through their settings. You can choose to accept or reject cookies, or to receive a notification before a cookie is placed on your device. Please note that blocking or deleting cookies may impact your experience on our website, and certain features may not function correctly.

By selecting ‘accept’ when you visit the website you consent to cookies being stored on your computer/ mobile device in accordance with this policy. In order to remember that you have accepted our use of cookies, you are identified by the unique and anonymous cookie set on your devices after expressing consent preferences. The cookie does not contain any personal identifiable information at this point.

You can change your cookies preferences for our website at any time through the preference centre.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices and services. We encourage you to review this policy periodically for any updates.

Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us here.

Legal Information

By using our website, you acknowledge that you have read, understood, and agreed to this Cookie Policy. If you do not agree to the use of cookies as described, please refrain from using our website.